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Life Lessons Learned as a Tour Manager

Life Lessons Learned as a Tour Manager

As brands start rolling out plans for summer and fall tours, I have been reminiscing about my time on the road as a Tour Manager.  I was able to travel the country at a young age, meeting inspiring people and exploring interesting places while representing...

Experiential and COVID-19 – Looking Ahead

Experiential and COVID-19 – Looking Ahead

Over the past few weeks our lives have been redefined on a continuous basis.  A testament to the creativity of marketers and their ability to quickly pivot, virtual brand interactions have been engaging restless consumers, while fear of the unknown has...

5 Traits of an Excellent Brand Ambassador

5 Traits of an Excellent Brand Ambassador

Being a brand ambassador is a fun way to learn more about a brand while being part of an experiential marketing program. As a brand ambassador, you will engage with the public, represent a brand, communicate the brand’s key messaging, and provide reporting based on...

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