Why the Experiential Marketing Summit 2026 Matters for Staffing Professionals
The Experiential Marketing Summit (EMS) 2026 will take place May 18–20 at Las Vegas’s MGM Grand. For staffing agencies, it’s a chance to see how top brands run campaigns, what they expect from their teams, and how staffing directly affects the guest experience.
What to Expect
EMS 2026 will cover strategic marketing, event technology, and immersive brand experiences. Sessions include keynotes, panels, and workshops. They highlight emerging trends and show what makes campaigns succeed. For staffing agencies, these sessions reveal the standards brands set for on-site teams, from guest interaction to handling high-pressure environments.
The Hall of Ideas gives attendees a chance to meet over 1,000 marketers, event organizers, and brand strategists. These conversations offer insight into staffing priorities, client expectations, and how agencies can better position their teams.
Lessons from Case Studies
One of the most useful aspects of EMS is the case studies. Past events show that staff coordination, timing, and engagement can make or break a campaign. Observing these examples helps agencies understand which skills to recruit, which training methods work, and how staff performance impacts results.
What the Advisory Board Brings
The EMS Advisory Board includes executives from IBM, Canva, Pinterest, Amazon Web Services, and Walmart. Their input keeps the summit focused on real-world challenges. For staffing agencies, this means a clear view of what top brands expect from their event teams today.
Opportunities for Staffing Agencies
Build relationships with brand decision-makers.
Learn about new event technologies and interactive experiences.
See which roles and skills brands prioritize, so your teams are prepared.
Why Attendance Pays Off
Experiential marketing is moving fast. Brands expect more than staff who show up—they want teams who create seamless, engaging experiences. EMS 2026 lets agencies see what success looks like, what clients need, and how to train teams to deliver results.
Technology is also changing events. AR, VR, and interactive installations require staff who understand how to engage guests while supporting the tech. Attending EMS helps agencies align their services with these evolving needs.
Takeaways for Agencies
Agencies that attend EMS gain practical insights to improve recruitment, training, and on-site management. The summit provides real examples of campaigns, challenges, and solutions. It also gives a chance to connect with peers and clients, building relationships that go beyond the event.
Staffing at high-profile experiential events is demanding. Seeing campaigns in action helps agencies anticipate issues, improve team performance, and deliver experiences that match the brand’s vision.
For more details and registration, visit their webpage.
Ready to staff your next event with confidence? Contact Encore Nationwide now.
