Who’s your Consumer? B2B Event Activation in 2019

Who’s your Consumer? B2B Event Activation in 2019

What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...

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