Experiential and COVID-19 – Looking Ahead
Over the past few weeks our lives have been redefined on a continuous basis. A testament to the creativity of marketers and their ability to quickly pivot, virtual brand interactions have been engaging restless consumers, while fear of the unknown has caused some...
Excellent Event Staff Qualities
Excellent event staff does not just happen. Becoming one of the best event staff in your city or across the nation takes dedication and hard work. While being a brand ambassador is fun, it takes skill, knowledge, and practice to be the best. As a brand ambassador, you...
Staffing B2B Marketing Events
What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Specifically, they want to have an experience...