Experiential and COVID-19 – Looking Ahead
Over the past few weeks our lives have been redefined on a continuous basis. A testament to the creativity of marketers and their ability to quickly pivot, virtual brand interactions have been engaging restless consumers, while fear of the unknown has caused some...
5 Traits of an Excellent Brand Ambassador
Being a brand ambassador is a fun way to learn more about a brand while being part of an experiential marketing program. As a brand ambassador, you will engage with the public, represent a brand, communicate the brand’s key messaging, and provide reporting based on...
Who’s your Consumer? B2B Event Activation in 2019
What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...