What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...
The road has been a huge part of American life for the past hundred years. From the freedom evoked by Kerouac’s famous novel On the Road to the earlier examples of seeing the country like Henry Miller’s book, The Air Conditioned Nightmare, road trips have been an...
Los Angeles • Las Vegas • San Francisco • Denver • Dallas • Chicago
The Sunflower Group
BRAND: Cookies, Cocoa, and More at Target Stores
STAFF REQUESTED: Brand Ambassadors
OUR SOLUTION
Hired 250+ Brand Ambassadors across the US to provide a special treat to Target shoppers during the busy holiday shopping season. Successfully filled 520+ shifts scheduled for the same weekend.
Hired, trained and managed up to 10 tech savvy staff each day to activate a 6 month program at cultural events in the South Bay of San Francisco. Brand Ambassadors welcomed guests into Hands Free Zones where Product Demonstrators demoed the app, driving downloads and adoption.
The Boston Beer Company
BRAND: Twisted Tea Follow the Sun Tour
STAFF REQUESTED: Tour Managers, Brand Ambassadors, Product Samplers
OUR SOLUTION
Partnered with the National Account Team to activate sampling events at top accounts in target markets. Our staff executed 875+ events, distributing 390K samples throughout the 6 year program. We also provided branded vehicles, premiums and permits for the tour, along with asset management services.
GSD&M
BRAND: United States Air Force Tours
STAFF REQUESTED: Brand Ambassadors
OUR SOLUTION
Hired Brand Ambassadors to engage consumers and support registration for the United States Air Force, with approximately 450 activations each year spanning 5 tours. Currently in our 4th year of this ongoing partnership, we ensure all staff adhere to strict USAF guidelines and can effectively deliver talking points to serve as strong ambassadors for the Air Force brand.
Cardiff Skate Co.
BRAND: Cardiff Skates Roadshow
STAFF REQUESTED: Product Demonstrators
OUR SOLUTION
Surfaced, vetted and hired Product Demonstrators with proficient skating skills to interact with consumers while demoing Cardiff skates. Effectively raised product awareness and drove sales at 70+ Costco locations over the course of 15 months.
Assembled teams of 10-40 experiential marketing professionals per market in 16 cities from coast to coast for the rollout of Snapchat Spectacles. Staff demoed this new product to consumers at 3,300+ events in 10 months, generating sales and buzz.
