5 Traits You Need to Be a GREAT Brand Ambassador
One great way to get experience working with brands is as a brand ambassador, as part of an experiential marketing program. As a brand ambassador, you will: interact with the public, represent a brand, communicate about the brand’s offering, and report back with data...
Who’s your Consumer? B2B Event Activation in 2019
What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...