Event Activation | Encore Nationwide

Experiential and COVID-19 – Looking Ahead

by Jen Clines | Apr 15, 2020 | Marketing

Over the past few weeks our lives have been redefined on a continuous basis. A testament to the creativity of marketers and their ability to quickly pivot, virtual brand interactions have been engaging restless consumers, while fear of the unknown has caused some...

5 Traits You Need to Be a GREAT Brand Ambassador

by Larry Hess | Feb 11, 2020 | Marketing

One great way to get experience working with brands is as a brand ambassador, as part of an experiential marketing program. As a brand ambassador, you will: interact with the public, represent a brand, communicate about the brand’s offering, and report back with data...

Who’s your Consumer? B2B Event Activation in 2019

by Larry Hess | Aug 13, 2019 | Marketing

What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...

Los Angeles • Las Vegas • San Francisco • Denver • Dallas • Chicago

Experiential and COVID-19 – Looking Ahead

5 Traits You Need to Be a GREAT Brand Ambassador

Who’s your Consumer? B2B Event Activation in 2019

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