Experiential and COVID-19 – Looking Ahead
Over the past few weeks our lives have been redefined on a continuous basis. A testament to the creativity of marketers and their ability to quickly pivot, virtual brand interactions have been engaging restless consumers, while fear of the unknown has caused some...
5 Traits of an Excellent Brand Ambassador
Being a brand ambassador is a fun way to learn more about a brand while being part of an experiential marketing program. As a brand ambassador, you will engage with the public, represent a brand, communicate the brand’s key messaging, and provide reporting based on...