Blog
Who’s your Consumer? B2B Event Activation in 2019
What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an...
Street Team Marketing 101: 8 Tips for Successful Activations on the Road
The road has been a huge part of American life for the past hundred years. From the freedom evoked by Kerouac’s famous novel On the Road to the earlier examples of seeing the country like Henry Miller’s book, The Air Conditioned Nightmare, road trips have...
Experience Matters: Brand Activation and Experiential Marketing
Since the advent of digital technology, many sectors of the economy have undergone significant changes. Whether you consider the rise of Pop Up Shops or the decline of brick and mortar institutions, it’s clear: the times they are a changin’. In order to...
Why You Should Hire Event Staff to Help Build Your Brand
Why You Should Hire Event Staff to Help Build Your Brand In a competitive world of e-commerce where the buyer’s needs come first, it’s crucial for brands to establish a positive customer relationship early on. So why is it that many companies fail to make...
How to Optimize Engagement with Your Staffing Agency Partner
How to Optimize Engagement with Your Staffing Agency Partner No matter where your industry expertise lies and whether your brand has a product or service-based offering, these days it’s more important than ever to stand out from the sea of competition. But...