Since the introduction of digital technology into the marketing industry, many experiential marketing agencies have undergone significant changes. Whether you consider the rise of Pop Up Marketing Experience Shops or the evolution of brick and mortar institutions, it’s clear: that the times are changing. Brands that come up with marketing event strategies that match the times we live in will win a more significant market share. In order to stay competitive in today’s marketing event staffing climate, agencies need to pay careful attention to these changes.
Social Media and Mobile Internet – Changing the Marketing Industry
The biggest factor to think about in the digital marketing age is the rise of social media in conjunction with the mobile internet. With over 2.9 billion users on Facebook and more than 1 billion people scrolling through Instagram, we know that social channels play a prominent role in the marketing and event staffing industry evolution. Is social media marketing the most effective marketing strategy?
Look at the top posts on Instagram for any city that is a major market for your brand; you will see that most popular posts are created by people and not by brands. You’ll see people sharing moments of their lives, from the everyday to the remarkable, and in many cases, those moments include brands. One of the places this becomes most obvious is when you look at hashtags related to events. Overall, people marketing to people is the most effective marketing strategy. We believe that face-to-face event marketing engagement is the key to brand advocacy and brand consideration.
What People Share – Marketing is a Multichannel Approach
Creating a footprint at an event is becoming a critical marketing strategy. At the time of writing, #coachella has 4.8 million posts on Instagram alone. This means that those brands who activated at this one event, like Sephora, reached a massive number of attendees and remarkably magnified their presence through social media posts. What kind of experience can you create with your brand at an event that will inspire people to share? What kind of event staffing agency can bring that experience to life?
People share all kinds of things on social media. Primarily people love to share their experiences. That means brands have an opportunity to spread brand awareness when consumers attend a sports game, a musical concert, a festival, a conference, or any other number of events. The share-ability of events is higher the more extraordinary the experience. By elevating consumers’ experience at events, you put your brand in the position to have people evangelize for you.
Brand Marketing Activations and Event Staffing Agencies
Considering how to leverage this substantial marketing power, brand activations are a vital marketing strategy. But it’s not just enough to create a footprint at an event: you need to make sure you’re creating a wow-factor marketing experience that people will want to share. Meaning, be careful about choosing which experiential event staffing agency you choose to manage your experiential marketing needs and who you trust to staff your event activation. Sub-par event staffing can ruin all the planning, strategy, and monetary investment you’ve invested in your brand’s marketing initiative.
If you go through the effort and expense to set up a footprint at an event. In that case, you’re going to want to make sure that your products and messages are well taken care of and delivered to the public with the appropriate level of professionalism. You’re going to want experienced brand ambassadors who regularly interact face to face with the public to represent your brand well.
One need only remember the infamous example of the Fyre Festival to understand the importance of working with trustworthy partners. The creators of this festival were able to leverage social media to great effect in promoting the event. Still, they failed so miserably in its execution. While you may have more humble ambitions for your brand’s event activation, it is essential to build partnerships with marketing and staffing agencies so that you can trust their work and count on results.
Staffing your Footprint – Brand Ambassadors and Product Specialists
Not all Experiential Marketing and Staffing Agencies can effectively manage time and resources to create the best possible footprint for your brand. Encore Nationwide has been in business since 1998. We were the first to create a standard ranking system to ensure that we provide our clients with the best brand ambassadors for every event. We revolutionize how event staff accepts event gigs, making it easier and quicker to staff events with high-quality and knowledgeable brand reps that represent your brand the way you expect.
In 2022, people are looking for unique experiences, and your brand can succeed at spreading your message when you execute a successful Brand Activation. With over 20 years of staffing experience, Encore Nationwide is ready to help you create a fun and engaging event experience to exceed your experiential marketing goals. Contact Encore Nationwide because experience matters.