Being a brand ambassador is a fun way to learn more about a brand while being part of an experiential marketing program. As a brand ambassador, you will engage with the public, represent a brand, communicate the brand’s key messaging, and provide reporting based on your interactions. Likewise, a brand ambassador is the face of the brand, a brand advocate, an educator, a product expert, a salesperson, and a vital piece of the experiential marketing strategy. Working as a brand ambassador will allow you to learn firsthand about experiential marketing. Sounds like a good opportunity? It is. Now, what do you need to do to make yourself the best brand ambassador you can be?
What does it take to be a GREAT brand ambassador?
First, you’ll want to ask yourself if you have these five highly desired event staff traits.
Ask yourself these questions:
• Are you reliable?
• Do you possess a positive attitude?
• Would you consider yourself skilled at conversation?
• Do you enjoy talking to strangers?
• Are you able to think on your feet?
Are you still interested in entering the experiential event marketing industry by joining Encore Nationwide’s event staffing agency?
1. Brand Ambassador Reliability
It has been said that the best ability is availability, but when it comes to being a great experiential event staff member, it takes more than availability. You need to be reliable. This means having good time management and energy management skills.
To clarify, you are a valuable member of a team, and the team is counting on you to be on time for the event, when returning from breaks, and when you are scheduled to manage specific event tasks. Additionally, an event staffing agency needs to be able to rely on your energy level each day and at all types of events. Brands get only one chance to make an impression at an event. Can we rely on you to make every event interaction a high-energy, positive experience?
Are you self-motivated? Do you value being on time? Do you finish the tasks that you begin? With the complexity of an event marketing program, managing yourself gets you hired for the next event activation.
2. Event Staff Positive Attitude and Energy
In his famous book How to Win Friends and Influence People, Dale Carnegie reminds us of the power of positivity. From showing a genuine interest in other people, remembering to smile, and actively acting as a good listener who encourages others to talk about themselves: this classic book is recommended reading for brand ambassadors. You will attract more bees with honey. When you work as a brand ambassador, you may be asked to wear certain clothes to represent the brand, but the one thing you know you always need to wear is a smile. Being genuinely positive can help you to make a great impression as a brand ambassador.
3. Conversational Event Marketing Staff
To be good at engaging with people you have to know how to strike up and hold a conversation. By showing interest in other people, by asking genuine questions, and by practicing active listening you can get people talking. How do you break the ice in talking to someone you don’t know? How well are you able to read people’s level of interest? Knowing when to listen and when to ask questions is a brand ambassador superpower.
4. Authentically Friendly Event Staff
How easily do you make friends? Are you able to find something likable in people the moment you meet them? A great brand ambassador is looking for ways to make connections. From appreciating an outfit, to complimenting someone on their hair, a great brand ambassador is a friendly one.
5. Brand Ambassadors with Improvisational Skills
This is a job where you have to think on the fly. There is no better mental exercise than dealing with the twists and turns of talking to people in a public setting. Be prepared for unexpected twists and turns in your attempts to communicate. Being ready to come up with fun ideas in the moment will set you apart as a brand ambassador.
As more and more businesses turn to experiential marketing to grow their brands, the role of brand ambassadors continues to grow in importance. By working on these five traits, you can provide the greatest value to the brands you represent. As a staffing agency, Encore Nationwide is proud to help connect brands to GREAT brand ambassadors. Contact us to find out more about how to get started.