Experience Matters-Brand Activation & Experiential Marketing
Since the introduction of digital technology into the marketing industry, many experiential marketing agencies have undergone significant changes. Whether you consider the rise of Pop Up Marketing Experience Shops or the evolution of brick and mortar institutions,...
Life Lessons Learned as a Tour Manager
As brands start rolling out plans for summer and fall tours, I have been reminiscing about my time on the road as a Tour Manager. I was able to travel the country at a young age, meeting inspiring people and exploring interesting places while representing top...
Experiential and COVID-19 – Looking Ahead
Over the past few weeks our lives have been redefined on a continuous basis. A testament to the creativity of marketers and their ability to quickly pivot, virtual brand interactions have been engaging restless consumers, while fear of the unknown has caused some...
5 Traits of an Excellent Brand Ambassador
Being a brand ambassador is a fun way to learn more about a brand while being part of an experiential marketing program. As a brand ambassador, you will engage with the public, represent a brand, communicate the brand’s key messaging, and provide reporting based on...