Five Tips for Scaling up Event Marketing in 2020
Event Marketer recently held a “Strat Chat” featuring Oracle, Atlassian, Sprint and Ford. This conversation with top event marketers gives us some insight about the future of event marketing for 2020. One interesting angle we noticed was people discussing the...
Who’s your Consumer? B2B Event Activation in 2019
What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...
Street Team Marketing 101: 8 Tips for Successful Activations on the Road
The road has been a huge part of American life for the past hundred years. From the freedom evoked by Kerouac’s famous novel On the Road to the earlier examples of seeing the country like Henry Miller’s book, The Air Conditioned Nightmare, road trips have been an...
Experience Matters: Brand Activation and Experiential Marketing
Since the advent of digital technology, many sectors of the economy have undergone significant changes. Whether you consider the rise of Pop Up Shops or the decline of brick and mortar institutions, it’s clear: the times they are a changin’. In order to stay...
