Who’s your Consumer? B2B Event Activation in 2019

Who’s your Consumer? B2B Event Activation in 2019

What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...
How to Choose the Best Experiential Staffing Agency

How to Choose the Best Experiential Staffing Agency

Rolling into 2019 In our coexisting age of millennials and the hyper connected brands ready to serve their wants and needs, the power of experiential marketing has never been more apparent. As the events industry prepares to face a new set of challenges for 2019,...

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