Experiential and COVID-19 – Looking Ahead

Experiential and COVID-19 – Looking Ahead

Over the past few weeks our lives have been redefined on a continuous basis.  A testament to the creativity of marketers and their ability to quickly pivot, virtual brand interactions have been engaging restless consumers, while fear of the unknown has caused some...
5 Traits You Need to Be a GREAT Brand Ambassador

5 Traits You Need to Be a GREAT Brand Ambassador

One great way to get experience working with brands is as a brand ambassador, as part of an experiential marketing program. As a brand ambassador, you will: interact with the public, represent a brand, communicate about the brand’s offering, and report back with data...
Your Staffing Solutions to Holiday Event Marketing

Your Staffing Solutions to Holiday Event Marketing

We get it. The end of the year rushed up on you and caught you off guard again. You’ve been so focused with planning your seasonal campaigns that you neglected to solve your need for people power. To make it worse, the stores have already set up their holiday...
Five Tips for Scaling up Event Marketing in 2020

Five Tips for Scaling up Event Marketing in 2020

Event Marketer recently held a “Strat Chat” featuring Oracle, Atlassian, Sprint and Ford. This conversation with top event marketers gives us some insight about the future of event marketing for 2020. One interesting angle we noticed was people discussing the...
Who’s your Consumer? B2B Event Activation in 2019

Who’s your Consumer? B2B Event Activation in 2019

What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...

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