Your Staffing Solutions to Holiday Event Marketing

Your Staffing Solutions to Holiday Event Marketing

We get it. The end of the year rushed up on you and caught you off guard again. You’ve been so focused with planning your seasonal campaigns that you neglected to solve your need for people power. To make it worse, the stores have already set up their holiday...
Five Tips for Scaling up Event Marketing in 2020

Five Tips for Scaling up Event Marketing in 2020

Event Marketer recently held a “Strat Chat” featuring Oracle, Atlassian, Sprint and Ford. This conversation with top event marketers gives us some insight about the future of event marketing for 2020. One interesting angle we noticed was people discussing the...
Who’s your Consumer? B2B Event Activation in 2019

Who’s your Consumer? B2B Event Activation in 2019

What is the consumerization of B2B events, and what does it mean for your next marketing efforts? A recent study by Event Marketer and Sparks has shown that participants of B2B events want them to be more like B2C events. Meaning, they want to have an experience more...

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